Today, we spend some time in the world of marketing talking about how people make choices – and how behavioural science and AI can help us make better choices. My guest is Jen Clinehens. Jen is all about making business more human and is the founder of Choice Hacking, a consultancy that approaches customer experiences…
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Episodes

Ep. 196: Jen Clinehens – On Choice Hacking
Today, we spend some time in the world of marketing talking about how people make choices – and how behavioural science and AI can help us make better choices. My guest is Jen Clinehens. Jen is all about making business more human and is the founder of Choice Hacking, a consultancy that approaches customer experiences…

Ep. 195: Bent Flyvbjerg – On How Big Things Get Done
Today, we talk about how big things get done. A ‘big thing’ can mean a large infrastructure project, an IT project at work, or something in your personal life like a home renovation, a big adventure, or an event you’re organising. The sad truth is the vast majority – in fact, almost all – big…

Ep. 194: Carlo Gallo – On Russia-Ukraine and What We Can Learn From Geopolitical Risk Analysis
In this episode, we dive into the world of geopolitical risk analysis – and in so doing, we also look at Russia and its conflict with Ukraine. On top of this, in looking at geopolitical risk, we are also be default considering decision-making under circumstances of extreme uncertainty and ambiguity. So, this is a conversation that…

Ep. 193: Paul McVeigh – What Elite Footballers Can Teach Us About High Performance
Today, I am delighted to bring you my conversation with former Premier League footballer and now performance psychologist Paul McVeigh. Paul played professionally for the likes of Norwich City and Tottenham Hotspur and internationally for Northern Ireland. He competed with some of the sport’s best players and has taken this experience and developed his own methodology…

Ep. 192: Sander Van Der Linden – Why Misinformation is a Virus, and How to Build Immunity
This episode is all about misinformation, which seems like it is everywhere – it’s almost like a virus. In fact, as you will hear in this fascinating conversation, that’s exactly how misinformation behaves. My guest is Dr. Sander Van Der Linden who is a Professor of Social Psychology in Society and Director of the Social Decision-Making…
Mini-episodes
In-betweenisodes
Inbetweenisode 18: Open Plan Offices Suck – And What to do If You Have to Work in One
It’s no secret that open plan offices suck. This has been confirmed by a recent study from Harvard. Their only redeeming quality is that they’re cheap – great if the only thing that matters to the work that gets done in them is cost. For everything else, they’re terrible. One of the things open plan…
Inbetweenisode 17: Uncertainty, Overcoming Challenges and a 46 km Run
Some thoughts on uncertainty and that special moment when you know you will meet and overcome a tough challenge. That, and my upcoming 46 km run, The46in219. Show notes: My 46 km birthday run – https://the46in219.carrd.co/ David Goggins – https://davidgoggins.com/ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _…
In-betweenisode 16: Decide Like a Human Being
We aren’t robots. Why make decisions like one? Some thoughts on what it means, and how, to make decisions “like a human being”. Show notes: Bruce Lee’s 1971 interview with Pierre Berton; Ruth Chang’s TED talk on how to make hard choices; The microbiome its links to neurobehaviours; Cardiovascular exercise and the brain; The benefits of…
Inbetweenisode 15: What Am I Reading?
We start this episode with an important announcement ? that this is an episode brought to you by Audible. Listeners in the UK and US can get a free 30 day trial to Audible and a free audio book: US listeners: get your free trial and audio book at Audible UK listeners: get your free trial and…
Inbetweenisode 14 – The Power of “Maybe”
In this short inbetweenisode, I discuss how to use the power of “maybe” to set meaningful objectives, and then what how to approach risks to those objectives. I bring a powerful analogy from the world of cycling into the mix. Show notes: Chris Boardman: https://en.wikipedia.org/wiki/Chris_Boardman Chris Boardman 1994 Tour de France Prologue Time Trial:…